The PURE philosophy rests on 3 key principles:
Pure - especially high concentrations of active ingredients well known for their benefits, qualities and contribution to achieving the skin's optimal balance.
Professional - the optimal blend of the active ingredients thoroughly researched to ensure the most effective formulation.
Booster - each of the 4 formulations is highly concentrated to improve the results of the professional treatment and provide the inner benefits and outer effects desired.

Active Ingredients: Arbutin, Kojic Acid, a unique herbal complex of lightening agents, vitamin C, Licorice extract and more.

The PURE BASE GEL and PURE PROFESSIONAL BOOSTERS are formulated to enrich the phase of the professional facial massage following the exfoliation, when the skin is ready to absorb key actives and gain the optimal benefits. These powerful essential blends combat age signs, increase the skin's overall moisture rebalancing dehydrated condition to optimal level and improve the overall appearance of the skin by rejuvenating and revitalizing through cell regeneration.

PURE BASE GEL is a soothing gel formulated to enable a smooth, long lasting glide and optimize the benefits of the PURE PROFESSIONAL BOOSTERS, selected according to the individual needs of the client. It facilitates a more efficient diffusion of key active ingredients into the skin to restore texture, elasticity and firmness for a result oriented, age corrective facial massage.

PURE CALM is especially formulated to help calm complexions prone to redness and soothe skin.

Active Ingredients: Grape Seed, Olive, Calendula, Sweet Almond oils, Azulene.

PURE ENERGIZER re-energizes and provides potent antioxidant protection. This cellular energy stimulating blend is especially effective in prompting the skin's rejuvenation processes.

Active Ingredients: Ubiquinone, Seabuckthorn, Acai, Brazil Nut, Sweet Almond, Calendula, Avocado oils.

PURE SUPPORT is a complex formulated to protect the skin against oxidative stress and repair damage caused by negative environmental factors. The blend assists strengthen the skin's structure fortifying collagen and elastin matrix improving elasticity and firmness.

Active Ingredients: Apple Seed Extract, Retinyl Palmitate, Brazil Nut, Wheat Germ oils.

PURE REGENERATION, especially rich in omega essential fatty acids helps prevent dehydration, dryness and stimulates the skin's natural regenerative process.

Active Ingredients: Kukui, Grape Seed, Acai, Macadamia, Sweet Almond oils.

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